Thor: The Dark World

Thor: The Dark World  

Kevin Feige

Kevin Feige was the producer of both Thor and Thor: The Dark World. As an extremely successful American film producer his films have a combined worldwide box office gross of $8.3 billion in addition to his role as the President of Production at the world famous Marvel Studios, having previously worked on such phenomenons as the X-Men movies.

Alan Taylor

Alan Taylor is an American television and film director, producer, screenwriter and most significantly the director of Thor: The Dark World.  Currently hired as the director of Terminator (2015), Taylor's career is catapulting into success.

Budget

Following the big budget prequel, Thor, Thor: The Dark World had a huge budget of $150 million earning $181 million state side and $449 million worldwide making it a huge success. 

Cast

Chris Hemsworth returns to the lead role of Thor after his exceptional performance in the first instalment.

Natalie Portman, famous for her role in Black Swan, returns to the role of Jane Foster.

Christopher Eccleston, famous for playing Doctor Who, plays Malekith the Accursed

Kat Dennings, famous for her role in American sitcom 2 Broke Girls, plays Darcy Lewis.

Jaimie Alexander plays Sif.

Idris Elba plays Heimdall

Anthony Hopkins plays the role of Odin

Zachary Levi plays the role of Fandral

Stellan Skarsgard plays Professor Erik Selvig

Tom Hiddleston returns as the villainous brother Loki.

Other Characters Include: 
Ray Stevenson - Volstagg
Rene Russo - Frigga
Adewale Akinnuoye-Agbaje
Tabanobu Asano - Hogun

Marketing

In April 2013, Marvel released the first trailer for Thor: The Dark World.  

In July, Tom Hiddleston introduced footage from the film to audiences in character at the San Diego Comic-Con. 

In July, Gamecroft announced that a mobile video game would be released. This is an example of cross media convergence. 

In August 2013, Marvel released the second trailer of Thor:The Dark World as part of Youtube's Geek Week, producing a 150 second trailer. Producer Kevin Feige and cast members Natalie Portman, Tom Hiddleston and Anthony Hopkins presented additional footage at the Disney Studio's. Disney announced plans to promote the film with an attraction at Disneyland, Paris. 
Release

 The Dark World premiered at the Odeon Leicester Square in London on October 30, 2013.

It was also internationally premiered on October 30th.

 The Dark World is scheduled to be released on November 8th, 2013, in the US.

The Dark World will be screened at all major cinemas in the UK.

- Odeon

- Cineworld 

- Vue 

- Picture House 

Formats

IMAX Corporation and Marvel Entertainment announced that the film would be digitally re-mastered into the IMAX 3D format and released into IMAX 3D theatres internationally beginning October 30, 2013.
Audience

The target audience for Thor: The Dark World was young adults and teenagers in addition to comic book fans or people who like action films. 
Synergy

Lego teamed up with Marvel to release a new edition of Lego in conjunction with the release of Thor: The Dark World.

Leading up to the release of the film, several products were released too promote it. Merchandise such as snapbacks, t-shirts, phone cases etc can still be found.